Lab-grown Cultured Meat – A Long Road to Market Acceptance
November 1, 2017
- The alternative protein market is growing rapidly, and could soon include cultured meat. The sector is small, however, and even in 2021 it will be dwarfed by the traditional meat market.
- The competitive impact of cultured meat on traditional pork, beef and poultry demand is expected to be minimal.
- Cultured meat developers are challenged by the need to compete head-to-head with traditional meat offerings on cost and quality. Initial consumer surveys also reflect the acceptance hurdles that must be cleared.
- Cultured meat could appear in restaurants and specialty stores in 3-5 years, and in grocery stores in 5-8 years.
Stay ahead of the game in your field. Subscribe today.
Get CoBank's industry-leading Knowledge Exchange research reports delivered straight to your inbox as soon as they're released.
Have a comment or question about these reports?
Contact CoBank's Knowledge Exchange team to ask questions, engage with analysts or receive additional information.